3 biggest reasons why a company’s digital transformation fails

Watching technology spread throughout almost every industry has been one of the most fascinating things I’ve watched over the course of my career. Companies, who 15 years ago thought setting up internal storage, firewalls, and VPNs were as technical as they’d ever get, now have entire engineering teams devoted to building apps and services.  Whether it’s a shoe company using apps to supercharge e-commerce, department stores building tech to boost in-store and online sales, or heavy equipment makers building tech services and autonomous tractors, I’ve watched so many old-guard companies undertake huge digital transformation so they can survive and compete.… This story continues at The Next Web

3 biggest reasons why a company’s digital transformation fails

Watching technology spread throughout almost every industry has been one of the most fascinating things I’ve watched over the course of my career. Companies, who 15 years ago thought setting up internal storage, firewalls, and VPNs were as technical as they’d ever get, now have entire engineering teams devoted to building apps and services.  Whether it’s a shoe company using apps to supercharge e-commerce, department stores building tech to boost in-store and online sales, or heavy equipment makers building tech services and autonomous tractors, I’ve watched so many old-guard companies undertake huge digital transformation so they can survive and compete.…

This story continues at The Next Web