UK Cracks Down On In-Game Ads And Microtransactions
The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more. Read more...
The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more.
